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One equation to gain over 4 million streams and 300k new followers in less than three months: CREATIVITY + INFLUENCE.

To prepare for the release of new music, we developed a content strategy to build a foundation in communities that align with his brand and start a trend on the platform. Once B Free was established as the Rap Game Hokage, our strategy began to implement his music, proving to the people that he is more than a social media content creator, but rather a truly talented artist.

“The Menace Media team showed me how to grow with my ideas and turn everything I do into a reason to listen.” - B Free

Make it stand out.

Our influencer roster fueled B Free’s #TeleportMe trend to pass 30k+ videos in less than 60 days. A curated effort from our partners in gaming, anime, fashion, and lifestyle drove traffic that converted into listeners at an extraordinary rate. In two months, B Free’s monthly listeners more than tripled to over 100 thousand with hsi song, Teleport Me, gaining over 3 million streams across all platforms.

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Menace + Backwoods and Bonfires